Catch the Rain Campaign:Promoting Water Conservation and its Implementation

Catch the Rain Campaign: The Department of Water Resources, River Development, and Ganga Rejuvenation (DoWR) under the Ministry of Jal Shakti organized a workshop at Dr. Ambedkar International Centre in New Delhi to orient Central Nodal Officers (CNO) and Technical Officers (TO). The workshop aimed to ensure the effective implementation of the “Jal Shakti Abhiyan: Catch the Rain” campaign, which runs from March 4th to November 30th, 2023. This campaign, also known as the Jan Andolan for Water Conservation, focuses on promoting water conservation at the grassroots level by involving people’s participation.

Catch the Rain Campaign: Objective


The primary objective of the Catch the Rain Campaign is to expedite water conservation throughout the country. It aims to promote the adoption of rainwater harvesting structures (RWHS) that are suitable for the local climate and subsoil conditions, thereby ensuring effective rainwater storage. The campaign encourages the participation of all stakeholders in this crucial endeavor.

Tagline: Catch the rain, where it falls, when it falls.

Catch the Rain Campaign: Coverage and Implementation:

The Catch the Rain campaign will be executed nationwide, covering both rural and urban areas, from March 4th to November 30th, 2023. The National Water Mission (NWM), under the Ministry of Jal Shakti, will be responsible for the implementation of the campaign.

Catch the Rain Campaign: Key Activities under the Catch the Rain Campaign


The campaign focuses on several key activities to promote water conservation:

  1. Removal of Encroachments and Desilting: Efforts will be made to remove encroachments and desilt tanks to increase the storage capacity of rainwater.
  2. Creation of Water Harvesting Structures: The campaign will emphasize the creation of water harvesting pits, rooftop rainwater harvesting systems (RWHS), and check dams.
  3. Clearing Obstructions: Obstructions in the channels that bring water from catchment areas will be removed to ensure the smooth flow of rainwater.
  4. Repairing Traditional Water Harvesting Systems: Traditional water harvesting systems like step-wells will be repaired. Additionally, defunct bore-wells and old wells will be used to recharge aquifers.
  5. Establishment of Rain Centers: States have been requested to establish Rain Centers in each district. These centers will provide technical guidance for the implementation of RWHS.

Catch the Rain Campaign: Conclusion


The Catch the Rain Campaign, a Jan Andolan for Water Conservation, aims to promote water conservation at the grassroots level. By involving people’s participation and focusing on activities such as rainwater harvesting, desilting, and clearing obstructions, the campaign seeks to expedite water conservation efforts throughout the country. Through this initiative, the Department of Jal Shakti aims to raise awareness about the importance of preserving and utilizing rainwater effectively to ensure a sustainable water future for all.

TO KNOW MORE
https://nwm.gov.in/catchtherain#:~:text=National%20Water%20Mission’s%20(NWM)%20campaign,sub%2Dsoil%20strata%20before%20monsoon.

What is the duration of the Catch the Rain Campaign?

The campaign runs from March 4th to November 30th, 2023.

Who is responsible for implementing the Catch the Rain Campaign?

The National Water Mission (NWM), under the Ministry of Jal Shakti, is responsible for implementing the campaign.

What are some key activities under the campaign?

Key activities include removing encroachments and desilting, creating water harvesting structures, clearing obstructions, repairing traditional water harvesting systems, and establishing Rain Centers for technical guidance.

Ashutosh Raj

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